Hamburg, Germany, August 14, 2025
News Summary
Hamburg-based SaaS Plancraft closed a €38 million Series B to accelerate development of AI-driven and voice-enabled tools for contractors across Europe. The funding will expand product and AI capabilities, hire engineers and product specialists, and grow operations in multiple markets. Plancraft’s cloud platform digitises quotes, orders, time tracking and site documentation, pairing digital workflows with voice-first interactions and a roadmap toward AI agents that automate quoting and customer follow-ups. Serving over 20,000 tradespeople across 11 countries and employing 100+ staff, the company plans further hiring to support faster product iteration and regional expansion.
Plancraft raises €38M Series B led by Headline to build AI- and voice-first tools for European trades
Plancraft GmbH, a Hamburg-based SaaS company focused on artificial intelligence for construction and skilled trades, has closed a €38.0 million Series B round. The funding is led by Headline, with participation from existing investors Creandum, HTGF and xdeck. With this new capital, the company reports total funding above €50 million to date and aims to accelerate expansion and product development across Europe.
The company was founded in 2020 by Julian Wiedenhaus (CEO), Alexander Noll (CPO) and Richard Keil. Plancraft’s cloud-based platform is designed for tradespeople, combining voice-enabled workflows with a roadmap toward full AI automation. The goal is to let construction professionals focus on craftsmanship while software handles administration, including quotes, documents, time tracking and project planning.
Plancraft currently serves over 20,000 customers across 11 countries in Europe and has grown its employee base to more than 100 people. Since the Series A in June 2024, the team has more than doubled from around 40 to 100+, with operations already established in Germany, Austria, the Netherlands and Italy. The new funds are earmarked to hire more product and AI specialists and to broaden the platform’s reach as it scales across Europe.
In terms of use of proceeds, Plancraft plans to develop AI-driven tools to automate routine tasks in skilled trades, build AI-first tools to improve efficiency for tradespeople, and create AI agents that proactively manage customer interactions, generate tailored quotes and optimise business operations. The financing is also positioned to support expansion, product innovation and international growth across European markets.
Market context cited by the company highlights ongoing pressures in Europe’s construction workforce, including aging demographics, skills shortages and the need for climate retrofits. Plancraft notes that a large share of small firms operate with fewer than twenty employees, underscoring the demand for tools that reduce bureaucracy and drive productivity in a sector that contributes a substantial share of Europe’s carbon emissions. These factors are framed as drivers for a transformation enabled by AI and voice-first software.
Investors’ rationale centers on the combination of a strong, growing user base and a clear path to scale. The round is positioned as a vote of confidence in the platform’s product trajectory and its potential to deliver substantial efficiency gains across the European construction sector through AI-tailored solutions for blue-collar workers.
Plancraft’s stated mission is to create space for people in the trades and to build the backbone of European construction. The company frames its vision and roadmap as extending from current voice-enabled workflows toward comprehensive AI automation and AI agents, with a focus on intuitive use where the primary software skill needed is voice control.
Key funding and product details
- Funding round: Series B
- Amount: €38.0 million
- Lead investor: Headline
- Other investors: Creandum, HTGF, xdeck
- Total funding to date: over €50 million
- Headquarters: Hamburg, Germany
- Founded: 2020
Product and market positioning
The Plancraft platform is described as a cloud-based solution that digitises and manages business processes from quotes and order documents to time tracking and project planning. It blends voice-first workflows with a roadmap toward AI automation and AI agents, aiming to streamline administrative work so tradespeople can focus on execution. The positioning emphasizes AI and voice-first software for contractors and tradespeople, with a broader aim to serve the needs of European construction professionals.
Scale, hiring and geographic reach
With more than 100 employees and a presence in multiple European markets, Plancraft has expanded its teams to cover Germany, Austria, the Netherlands and Italy. The company plans to hire further in product development and AI to support ongoing expansion across Europe and to keep pace with product innovation and customer demand.
Industry context and potential impact
Industry context notes indicate significant efficiency gaps in European construction, driven by workforce pressures and administrative burdens. Plancraft argues that AI- and voice-first approaches could significantly reduce administrative overhead, improve quoting and project management, and help the sector address climate and housing challenges by enabling faster, more accurate delivery of projects.
Investor perspective (paraphrased)
The investment is described as recognizing a strong product with clear customer traction and an ambitious team, with a broader expectation that AI tailored to trades can transform European construction. The round supports the view that the market dynamics—and AI-enabled capabilities—could drive meaningful improvements across multiple European markets.
Additional information
Further details on the company’s online materials note that the press content frames the investment as a step toward leading AI transformation in European construction and highlights a roadmap from current voice-enabled workflows to comprehensive AI automation and agents for proactive operations.
Frequently Asked Questions
What is the size of Plancraft’s latest funding round?
The funding round is €38.0 million in a Series B led by Headline, with participation from existing investors.
Who are the investors in this round?
Lead investor Headline participated alongside existing investors Creandum, HTGF and xdeck.
What is the purpose of the funds?
The funds will support AI-driven product development, automation of routine tasks in trades, expansion across Europe and hiring in product and AI specialties.
How many customers does Plancraft serve?
Plancraft serves over 20,000 customers across Europe, in 11 countries.
What is Plancraft’s mission?
The mission is to create space for people in the trades and build the backbone of European construction through AI- and voice-first software.
Key features of this article
| Feature | Description | Relevance |
|---|---|---|
| Funding | €38.0 million Series B led by Headline; total funding >€50 million to date. | Shows scale of investment and growth trajectory. |
| Product | Cloud-based, voice-first platform for trades with AI automation roadmap. | Core enabling technology for efficiency gains in construction trades. |
| Market | European construction sector with aging workforce and skills gaps. | Provides context for demand for AI-enabled tools. |
| Customers | Over 20,000 users across 11 European countries. | Demonstrates product-market fit and scale. |
| Team and expansion | 100+ employees; operations in Germany, Austria, Netherlands, Italy; plans to hire in AI/product. | Indicates growth capacity and geographic reach. |
Deeper Dive: News & Info About This Topic
Additional Resources
- TheSaaSNews: Plancraft raises €38M Series B
- Wikipedia: Plancraft
- FinSMEs: Plancraft raises €38M in Series B
- Google Search: Plancraft
- EU-Startups: €38 million for Plancraft
- Google Scholar: Plancraft
- Silicon Canals: Plancraft secures €38M
- Encyclopedia Britannica: Plancraft
- Tech in Asia: Plancraft raises €38M
- Google News: Plancraft
