Hamburg, Germany, August 13, 2025
News Summary
Hamburg-based plancraft has closed a €38 million Series B led by Headline to accelerate development of AI-first, voice-enabled automation for trades. The mobile-first platform digitises quotes, time tracking, site documentation, project planning and invoicing to reduce administrative friction for small contractors. The funding brings total backing to over €50 million and will be used to build proactive AI agents, expand product features and hire product and AI specialists as plancraft scales across Europe, where it already serves more than 20,000 customers in 11 countries.
Plancraft raises €38M Series B to accelerate AI-first, voice-enabled trades automation across Europe
Hamburg-based plancraft has closed a €38 million Series B round led by Headline, with total funding now reported as over €50 million. The round also includes participation from existing investors, and the company plans to use the funds to build AI-first tools that handle routine tasks for tradespeople and to scale the team and product across Europe—establishing deeper footprints in Germany, Austria, the Netherlands, and Italy.
Founded in 2020 by Julian Wiedenhaus (CEO and co‑founder), Alexander Noll (co‑founder and Chief Product Officer), and Richard Keil (co‑founder / founding engineer), plancraft offers a mobile-first, voice-enabled construction workflow SaaS that digitises workflows from quotes to invoicing. The platform supports creating quotes, time tracking, documenting job sites and measurements, project planning, team coordination, and invoicing, all designed to fit into tradespeople’s everyday work routines. The company reports over 20,000 customers across 11 European countries and a headcount above 100, with Germany, Austria, the Netherlands, and Italy already home to active teams.
Since the Series A in mid-2024, the company notes its headcount has more than doubled, growing from roughly 40 to over 100 employees. With the latest capital, plancraft says it will expand product development and AI capabilities, and hire more product and AI specialists to support expansion across Europe.
The product roadmap points toward moving beyond today’s voice-enabled workflows toward comprehensive AI automation, including AI agents that can proactively manage customer interactions, generate tailored quotes, and optimize business operations. The aim is to let construction professionals focus on craftsmanship while software handles administration.
Context and market challenges
Plancraft frames the European construction sector as facing several structural pressures, including ageing demographics, skills shortages, increasing bureaucracy, a looming generational transition, and mandates for climate retrofit work. The company points to sector-wide data such as the sector’s share of global construction CO2 emissions and demographic trends among German business owners to illustrate the broader challenges. The broader housing market context is cited as a factor in ongoing demand for efficiency improvements.
Competitive positioning
In its view, plancraft’s strength lies in offering an end-to-end, trades-specific tool that integrates the entire process in one platform, as opposed to juggling multiple systems. This positioning is presented as a differentiator against other tools in the space.
Founding story and team
The founders bring diverse backgrounds tied to the trades and software development. Wiedenhaus grew up in a family of tradespeople, with grandfathers who were a carpenter and a metalworker. Noll spent his childhood around his father’s carpentry business and later studied civil engineering while gaining software development and consulting experience. Keil has more than 15 years of full‑stack development experience and joined early to transform prototypes into a working product. The idea for plancraft emerged as an answer to perceived shortcomings in existing back-office software for trades: it was viewed as too complex, slow, and inflexible for daily field use.
Funding history and workforce
Prior milestones include a seed round in September 2022, comprising a €1.9 million infusion from institutional investors plus €200,000 in seed financing. In mid-2024, reports vary about the Series A amount, with figures cited as €12 million or €15 million. By late 2025, plancraft reports a total headcount exceeding 100, with women accounting for a notable portion of the workforce, highlighted as around one-third of employees. The company reiterates a commitment to increasing hiring in product and AI roles to support ongoing European expansion.
Investor perspective
Investors describe a combination of strong product-market fit and rapid user adoption, emphasizing that the market tailwinds around AI could drive meaningful change across Europe’s trades sector. The emphasis remains on enabling traditional industries to adopt AI and voice-first solutions in ways that align with how trades professionals actually work.
Operational footprint and growth plans
The company already operates teams across Germany, Austria, the Netherlands, and Italy, with plans to broaden its footprint and recruit more product and AI specialists to suit expanding markets. The overarching aim is to scale across Europe and to continuously evolve the product toward broader AI automation capabilities that reduce administrative burdens on tradespeople.
FAQ
- What is plancraft? A Hamburg-based construction technology company offering a mobile-first, voice-enabled workflow platform that digitises processes from quotes to invoicing for trades.
- How much funding did the latest round raise? The company announced a €38 million Series B round, increasing total funding to over €50 million.
- Who leads the round? The Series B was led by a leading investor mentioned in the round details.
- Where is plancraft headquartered? Hamburg, Germany.
- How many employees does plancraft have? More than 100 employees.
- How many customers and in how many countries? Over 20,000 customers across 11 European countries.
- What is the focus of the product roadmap? Extending from current voice-enabled workflows to comprehensive AI automation, including AI agents that manage interactions, generate quotes, and optimize operations.
- What markets is plancraft expanding into? Across Europe, with existing teams in Germany, Austria, the Netherlands, and Italy and plans to grow further.
- What are the background of the founders? The founders bring ties to trades and software development, with experiences spanning family trade roots to civil engineering and full‑stack software development.
Key figures and notes
Note: Earlier funding figures cited for the Series A round vary in sources, with reports referencing both €12 million and €15 million. The company’s latest round increments its overall fundraising to over €50 million.
Key features table
| Feature | Description | Impact / Why it matters |
|---|---|---|
| AI-first, voice-enabled workflow | Platform designed to run trades workflows via voice commands and AI-driven automation. | Reduces administrative overhead and speeds up routine tasks for tradespeople. |
| End-to-end trades tool | From quotes to invoicing within a single platform, with time tracking, site documentation, and planning. | Minimizes need to juggle multiple systems, improving efficiency and accuracy. |
| European expansion | Headcount growth and product expansion across Germany, Austria, the Netherlands, Italy, and beyond. | Positions the company to capture cross-country demand and tailor solutions to local markets. |
| Scale through funding | €38 million Series B bringing total funding to over €50 million. | Provides capital to accelerate development, hiring, and market penetration. |
| People and culture | Workforce of over 100, with diversity metrics and a focus on adding product and AI specialists. | Supports faster product iteration and more robust AI capabilities. |
