Mobile-first, AI-enabled platform streamlines quote-to-cash workflows on site
Hamburg, August 13, 2025
Plancraft, a Hamburg-based construction software startup, closed a €38 million Series B led by a major VC, bringing reported total funding above €50 million. The capital will fund European expansion, product growth and hiring of product and AI specialists to accelerate development of AI-first tools and autonomous agents for tradespeople. Plancraft’s mobile-first, voice-enabled platform handles quote-to-cash workflows including measurement, planning, time tracking and invoicing. The company serves over 20,000 customers across 11 European countries and has grown headcount to more than 100, with hiring focused on product and AI roles to scale automation for small craft businesses.
Plancraft, the Hamburg‑based construction software as a service (SaaS) and trades workflow platform, has secured €38 million in a Series B round led by venture investor Headline. The financing brings Plancraft’s total funding to more than €50 million. The fresh capital is earmarked to scale the business across Europe and to expand the product with AI‑first capabilities, while also enlarging the team with more product and AI specialists.
Plancraft was founded in 2020 and is headquartered in Hamburg. Its founders are Julian Wiedenhaus (CEO), Alexander Noll (Co‑founder and Chief Product Officer), and Richard Keil (Founding engineer). Wiedenhaus’s background includes growing up in a family of tradespeople, with grandfathers who worked as a carpenter and a metalworker. Noll spent his childhood around his father’s carpentry business, studied civil engineering, and brings software development and consulting experience. Keil has over 15 years of full‑stack development experience and joined Plancraft early to turn prototypes into a working product.
The product is voice‑enabled and mobile‑first, designed to manage the entire workflow from quote to cash. It covers measurement documentation, project planning, time tracking, team coordination, and invoicing. The platform serves more than 20,000 customers across 11 European countries. The product roadmap envisions expanding from current voice‑enabled workflows toward comprehensive AI automation through AI agents that proactively handle routine tasks.
Plancraft’s stated goal is to build AI for tradespeople so the only software skill they need is their voice. The company frames itself as offering an end‑to‑end, trades‑specific tool that integrates the entire process, in contrast with certain competitors in the space.
The fresh capital will be used to scale across Europe and to broaden the product through AI enhancements. Since its Series A in the middle of 2024, the company has more than doubled headcount to over 100 employees, building teams in Germany, Austria, the Netherlands, and Italy. Women now comprise 32% of the workforce, with active programs aimed at achieving gender balance. Leadership notes that the European construction workforce is under unprecedented pressure, and Plancraft aims to reduce administrative burdens by digitising and automating core processes.
Plancraft positions its platform as a single, integrated trades solution designed to streamline operations and unlock data, providing time savings and more accessible business data through automated workflows.
In addition to the current €38 million Series B, reports describe earlier rounds with varying figures. Some sources reference a Series A in mid‑2024 of around €15 million, while others cite a €12 million Series A in June 2024 led by a different investor. A seed round in September 2022 reportedly included €1.9 million in institutional funding plus €200,000 in seed capital. The current round was led by Headline, with participation from existing investors including Creandum, High‑Tech Gründerfonds (HTGF), and xdeck.
Plancraft’s leadership notes the round aligns with long‑term growth and a broader European expansion strategy, while Headline highlights the team, vision, and product‑market fit as drivers of the investment.
Company leaders emphasize Europe’s construction workforce pressures and the potential for AI to reduce administrative tasks and improve efficiency. The round is positioned as a step toward a broader European footprint and a more capable product that expedites quotes, planning, time tracking, invoicing, and other workflow activities.
Plancraft aims to simplify the craft and construction business through a single, integrated platform that covers the entire process from initial quote to final invoicing. By building AI‑first tools and AI agents, the company intends to automate routine tasks and reduce the administrative load on tradespeople, letting them focus more on core work and customer relationships.
The latest financing is a €38 million Series B led by Headline, bringing total funding to over €50 million.
The round was led by Headline with participation from existing investors including Creandum, High‑Tech Gründerfonds, and xdeck.
Plancraft offers a voice‑enabled, mobile‑first platform that manages the full workflow from quote to cash, with plans to add AI automation and AI agents to proactively handle routine tasks.
Plancraft serves more than 20,000 customers across 11 European countries.
Headcount has more than doubled since mid‑2024 to over 100 employees, with offices and teams in Germany, Austria, the Netherlands, and Italy; women constitute about 32% of staff.
Feature | Description | Why it matters |
---|---|---|
AI-first tools | AI agents designed to proactively manage customer interactions, generate tailored quotes, and optimize operations | Automates routine tasks to reduce admin burdens on tradespeople |
Voice-enabled workflow | Product designed around voice input to ease data capture and command execution | Improves usability on job sites where hands‑on work is common |
Full quote-to-cash platform | From measurement and planning to time tracking and invoicing | Consolidates tools into one trades‑specific system |
European expansion | Plans to scale across multiple European markets | Targets a large, fragmented market with many small businesses |
Workforce growth | Headcount expanded to over 100 with gender balance programs | Supports broader product development and regional support |
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