Starian Secures $115 Million Investment to Expand Market Reach

Brazil, August 28, 2025

News Summary

Starian, a Brazilian SaaS provider, has successfully raised $115 million to enhance its market presence and product offerings. The funding, from General Atlantic, will support strategic acquisitions and the launch of new business units. Starian focuses on developing vertical software ecosystems tailored to industries like construction and legal services, aiming to increase its client base significantly. The investment positions Starian to lead in Brazil’s fragmented software market, leveraging expertise for growth in a rapidly evolving landscape.

Starian Secures $115 Million from General Atlantic to Expand Market Reach

Starian, a Brazilian vertical SaaS provider focused on the private sector, has raised $115 million (R$ 640 million) from General Atlantic, a global investment firm. The funding follows Starian’s emergence as a spin-off from Softplan in June 2025 and is intended to accelerate market expansion through strategic acquisitions and the launch of new business units.

16,000 private sector clients and has a portfolio built around three core products. The investments are expected to reinforce the group’s vertical SaaS model and enable entry into additional high-potential sectors.

Key products and sectors

The portfolio’s flagship products include Sienge for the Construction sector, Projuris for Legal Intelligence, and Checklist Fácil for Operational Efficiency. Starian’s strategy centers on acquiring specialized firms within construction, legal services, and operations management, then embedding them into integrated software ecosystems that support end-to-end workflows.

Strategic use of the funding

The funds are earmarked for strategic acquisitions and the launch of new business units. The aim is to accelerate growth by expanding the company’s vertical reach, deepening customer relationships, and broadening the product suite through both organic development and additional M&A activity.

Leadership and corporate structure

The investment is complemented by leadership insight from Ionan Fernandes, CEO of Starian, who indicated the capital would strengthen existing verticals and enable entry into new, high-potential sectors. A General Atlantic managing director, Rodrigo Catunda, characterized Starian as uniquely positioned to lead Brazil’s vertical software consolidation. Softplan will remain independent, continuing to focus on public sector solutions, while Starian accelerates growth in the private sector.

Scale, growth, and market context

Starian employs more than 1,500 people and has set a target of expanding its client base to about 20,000 by 2025. The Brazilian software landscape is described as fragmented and underserved, creating a market opportunity for a focused vertical SaaS platform that can provide comprehensive, tailored solutions within Brazil’s complex regulatory environment. The investment is viewed as a catalyst to accelerate product development, expand market coverage, and strengthen customer relationships across its core verticals.

Regulatory and timeline notes

The transaction is expected to close after standard regulatory approvals. General Atlantic’s involvement adds depth of experience, with the firm managing approximately $114 billion in assets and bringing more than four decades of technology and growth equity expertise to Starian’s expansion plan.

What this means for the market

Industry observers note that the combination of acquisitions and organic product development positions Starian to drive consolidation within Brazil’s private-sector software space. The emphasis on tailored customer support and solutions adapted to Brazil’s laws and regulatory framework aims to strengthen long-term client relationships and improve service delivery across industries.

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