Illustration representing General Atlantic's R$640M investment in Starian and the expansion of its vertical SaaS ecosystem.
Florianópolis, August 23, 2025
Starian announced a R$640 million investment from General Atlantic to accelerate growth, fund acquisitions and expand product offerings after its carve-out from Softplan. The capital will support organic expansion, targeted M&A and deeper customer integrations across core verticals — construction (Sienge), legal intelligence (Projuris) and operational efficiency (Checklist Fácil, Runrun.it). Starian reports more than 16,000 clients and over 1,500 employees and aims to broaden regional support and enter new private-sector verticals. A Share Purchase Agreement has been signed; closing is subject to customary regulatory approvals and other standard conditions.
In Florianópolis today, Starian disclosed a strategic investment of R$640 million (over US$115 million) from General Atlantic, a global investment firm described as a leading investor. The funding follows Starian’s formation as an independent multi-vertical software provider in June 2025, carved out from Softplan. The announcement clarifies that Starian now manages all private-sector software solutions that had been within Softplan, while Softplan continues to focus exclusively on the public sector.
The funding is aimed at accelerating growth, M&A and product/vertical expansion across Starian’s core offerings. A Share Purchase Agreement (SPA) has been signed, with closing still subject to customary market conditions and regulatory approvals. The company is positioned as a privately held software provider serving the Brazilian private sector with end-to-end SaaS, spanning multiple industries rather than a single domain.
The company described itself as a multi-vertical software provider delivering vertical ecosystems designed to meet private-sector needs across Brazil. Starian’s strategy centers on building durable customer relationships through comprehensive functional coverage, localized support, and the ability to navigate Brazil’s regulatory and compliance requirements. The firm emphasizes deep workflow integrations as a differentiator in markets where digital adoption remains in early stages.
Starian’s three core verticals anchor its portfolio:
With these verticals, Starian positions itself as a trusted partner in industries that are fragmented and underpenetrated, where digital adoption is still evolving. The company highlights its comprehensive functional coverage, its localized customer support, and its capacity to address complex regulatory and compliance needs as core advantages, along with the ability to create deep workflow integrations and maintain durable customer relationships.
Starian’s CEO, Ionan Fernandes, notes that the company has a solid foundation built over more than three decades that validates its vertical SaaS strategy. With a fully autonomous operation and General Atlantic’s funding bringing capital and global technology experience, Starian aims to unlock growth more rapidly, strengthen leadership in its current units, and expand into new verticals.
The company has an initial client base of more than 16,000 customers at the time of the announcement. Starian plans to deploy the new capital through organic growth and accretive M&A, while expanding capabilities, strengthening product offerings, and exploring additional business verticals.
General Atlantic describes itself as a global investment leader and dedicated partner to entrepreneurs seeking long-term value. In remarks aligned to the Starian investment, the firm notes that Brazil’s software landscape remains fragmented and underserved, and positions Starian as a unique player capable of leading consolidation in vertical software across the country, combining leading products with professionalized management and a disciplined integration strategy. The investor signals a commitment to support Starian’s accelerated growth trajectory, with emphasis on acquisitions and long-term value creation.
The transaction is described as a strategic partnership designed to accelerate Starian’s expansion while continuing to grow organically. General Atlantic’s involvement is framed as bringing strategic guidance and a global platform to help Starian scale, including a focus on building value through acquisitions and broader market reach.
Starian traces its roots to more than 34 years serving the private sector and operates with a workforce exceeding 1,500 employees. The company’s stated objective is to support 20,000 clients by 2025, a goal that aligns with the size of its current portfolio and growth ambitions. The carve-out from Softplan in June 2025 marks a transition to independence, enabling Starian to pursue its multi-vertical strategy more freely, while Softplan concentrates on the public-sector offering.
The investment and corporate actions are guided by the formal agreement process, with the closing conditioned on market and regulatory steps typical of cross-border software transactions. The collaboration with General Atlantic is presented as a platform for enhanced product development, geographic expansion, and a more robust pipeline of potential acquisitions as Starian continues to scale its operations and leadership positions within its three primary verticals.
General Atlantic is described as a global investment firm with a long history dating back to its founding in 1980. The firm emphasizes patient capital, operational know-how, and a global platform designed to help high-quality businesses grow. Its assets under management are reported at approximately $114 billion as of June 30, 2025, with more than 900 professionals across 20 countries, and a portfolio of more than 830 companies developed since inception. General Atlantic frames its role as a partner focused on evolving growth-stage opportunities and long-term value creation.
For more information on General Atlantic’s approach and reach, the firm references its global offices and capabilities across Growth Equity, Credit, Climate, and Infrastructure strategies, underscoring a broad platform intended to support scalable, durable growth in technology-driven sectors.
Q: What is the key financial announcement regarding Starian?
A: Starian secured R$640 million in strategic funding from General Atlantic following its June 2025 carve-out from Softplan.
Q: What prompted Starian’s carve-out from Softplan?
A: The carve-out established Starian as an independent multi-vertical software provider focused on the private sector, while Softplan continued to concentrate on the public sector.
Q: What are Starian’s main verticals?
A: Construction (Sienge Ecosystem), Legal Intelligence (Projuris), and Operational Efficiency (Checklist Fácil and Runrun.it).
Q: How will the investment be used?
A: To drive organic growth, accretive M&A, expand capabilities, strengthen product offerings, and explore new verticals.
Q: What is General Atlantic’s role?
A: A strategic, global investor providing capital and operational expertise to support Starian’s accelerated growth and potential acquisitions.
Q: What are some highlights of General Atlantic’s profile?
A: General Atlantic is a long-standing global investor with over four decades of experience, approximately $114 billion in assets under management as of mid-2025, and a network of 900+ professionals in 20 countries.
| Key feature | Description |
|---|---|
| Investment amount and source | R$640 million from General Atlantic to fund growth and expansion after Starian’s carve-out from Softplan. |
| Transaction status | Share Purchase Agreement signed; closing subject to customary market conditions and regulatory approvals. |
| Corporate structure post-carve-out | Starian operates as an independent multi-vertical private-sector software provider; Softplan remains focused on public sector solutions. |
| Core verticals | Construction (Sienge), Legal Intelligence (Projuris), Operational Efficiency (Checklist Fácil, Runrun.it). |
| Growth plan | Emphasizes organic growth, accretive M&A, expanded capabilities, and new vertical exploration. |
| Customer base | Initial portfolio of more than 16,000 clients; target of 20,000 by 2025. |
| General Atlantic’s profile | Global investor with a long track record, ~$114B AUM as of 6/30/2025, 900+ professionals in 20 countries. |
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