Florianópolis skyline with abstract financial and software graphics illustrating the strategic investment.
Florianópolis, Santa Catarina, Brazil, August 26, 2025
Starian, a Brazil-based vertical SaaS company spun out of Softplan, has secured R$640 million in a strategic financing round led by General Atlantic. The Share Purchase Agreement is signed and closing remains subject to customary regulatory approvals. The capital will accelerate organic growth, product development, localized customer support and accretive M&A to expand Starian’s construction, legal intelligence and operational efficiency verticals. Headquartered in Florianópolis, the company reports over 16,000 clients and 1,500 employees and is pursuing an accelerated expansion plan to scale its product suites and enter additional industries.
In Florianópolis on August 22, 2025, Starian, a Brazil-based multi-vertical software provider, announced a R$640 million strategic investment from General Atlantic. The funding follows Starian’s carve-out from Softplan in June 2025, and a signed Share Purchase Agreement (SPA). The closing of the deal remains subject to customary market conditions and regulatory approvals, with the investment positioned to accelerate the company’s growth trajectory.
The financing is described as a strategic investment, and Starian intends to deploy the capital to pursue organic growth, execute accretive M&A, strengthen product offerings, and expand into new vertical markets. By design, the funds will support Starian’s path to scale its private-sector solutions, enhance its software ecosystems, and broaden its footprint across additional industries in Brazil.
Following the carve-out, Starian now concentrates on private-sector solutions, while Softplan continues to focus exclusively on the public sector. Starian markets itself as a leading multi-vertical software provider for the private sector in Brazil, delivering vertical SaaS solutions that span construction, legal tech, and operational efficiency. Its approach centers on building highly specialized vertical software ecosystems and end-to-end SaaS offerings.
Starian’s core verticals include:
The company emphasizes a comprehensive functional coverage, localized customer support, and the ability to navigate Brazil’s regulatory and compliance requirements, which it says differentiates it in a fragmented and underpenetrated market where digital adoption is still evolving. The combination of deep workflow integrations and durable customer relationships is highlighted as a key strength.
Starian currently cites a customer base of more than 16,000 clients and a workforce of over 1,500 employees, all anchored by its headquarters in Florianópolis, Santa Catarina. The company has a history of over 34 years serving the private sector and has laid out a growth target to reach 20,000 clients by 2025, leveraging both organic growth and targeted acquisitions to broaden its product set and geographic reach.
The deal’s structure includes the SPA signing and a closing that is contingent on regulatory approvals and other customary steps. The arrangement underscores a broader strategy to scale Starian’s offerings and accelerate expansion into additional industries through organic growth and strategic acquisitions.
From a strategic perspective, the combination of Starian’s vertical software platforms with General Atlantic’s global resources is expected to accelerate growth and strengthen leadership in existing units while enabling expansion into new verticals. The investor’s involvement is framed as a way to support long-term value creation through disciplined growth and integration.
In summary, the August 2025 announcement marks a pivotal step for Starian as it transitions from post-carve-out status to a more autonomous, growth-driven platform. The company plans to extend its reach beyond its current markets, deepen its product ecosystem, and pursue a more aggressive expansion agenda supported by its new strategic partner.
What is the size of Starian’s new funding?
The round totals R$640 million (approximately US$115 million), described as a strategic investment.
Who is the lead investor?
The lead investor is General Atlantic.
When was the funding announced?
The announcement was made on August 22, 2025.
What is Starian’s background prior to this funding?
Starian completed a carve-out from Softplan in June 2025 and will now focus on private-sector solutions.
What will the funds be used for?
The capital will support organic growth, accretive M&A, product enhancements, and expansion into new verticals.
What are Starian’s core verticals?
Construction (Sienge Ecosystem), Legal Intelligence (Projuris), and Operational Efficiency (Checklist Fácil and Runrun.it).
What is the status of the transaction closing?
Closing is subject to standard regulatory approvals and other customary conditions.
| Feature | Details |
|---|---|
| Company | Starian; carved out from Softplan in June 2025; private-sector focus; headquartered in Florianópolis, Santa Catarina, Brazil. |
| Investment | R$640 million strategic investment; over US$115 million equivalent; round type: Strategic Investment; date: August 2025; SPA signed; closing pending regulatory approvals. |
| Lead Investor | General Atlantic (strategic investor with global platform and technology expertise). |
| Core Vertical Focus | Construction (Sienge); Legal Intelligence (Projuris); Operational Efficiency (Checklist Fácil, Runrun.it); vertical SaaS end-to-end solutions. |
| Growth Thesis | Organic growth + accretive M&A; strengthen product offerings; expand into new verticals; target to reach 20,000 clients by 2025 (from 16,000). |
| Post-Split Focus | Starian concentrates on private-sector solutions; Softplan continues with public-sector focus. |
| Market Context | Brazilian private-sector software market described as fragmented and underpenetrated with early digital adoption in target industries. |
| Key Capabilities | Comprehensive functional coverage; localized support; strong regulatory/compliance handling; deep workflow integrations; durable customer relationships. |
| People & Scale | 1,500+ employees; 16,000+ clients; 34+ years in private-sector software experience. |
| Strategic Objective with GA | Unlock growth potential faster; reinforce leadership in existing units; broaden into new verticals; emphasize acquisitions and long-term value creation. |
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